EMT Practice Test

1. Question Content...

Previous Submit Next
Was this helpful? Upvote!
Question List

Question1: A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake.
Which Platform service is the best place to analyze the data to support different use cases?

Question2: A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)

Question3: An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?

Question4: An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.
What is the most likely explanation for this dramatic drop in segment size?

Question5: A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?

Question6: A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?

Question7: Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)

Question8: A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.
What explains this decrease in segment size?

Question9: A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

Question10: A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

Question11: A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?

Question12: As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?

Question13: A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

Question14: A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

Question15: A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

Question16: An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

Question17: A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?

Question18: A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

Question19: What is an example of a profile namespace?

Question20: A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

Question21: A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?

Question22: An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

Question23: A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?